“It Girl" Fall 2024 Makeup Trends

After a bold and eclectic “Brat Summer,” transitioning to the subtler tones of fall may seem like a challenge. Though the season shifts away from party-centric aesthetics and moves towards pumpkin spice lattes and coziness, you can still make your mark – just perhaps not in cheetah print sequined mini-shorts. Whether you’re heading to class, navigating a new job, or debating with polarizing uncles at Thanksgiving, these new trends will be sure to redefine your look, making you the ultimate “It Girl” of Fall 2024. 

The comeback of the red lip

This season, influencers have crowned the “red lip” as a must-have, complementing the no-makeup makeup look with naturally flushed cheeks. With lightly fluffed brows, a light blush, no eye makeup, and neutral skin makeup, a red lip becomes the focal point of your autumn ensemble. The key is choosing the right shade – beauty gurus are favoring rich, maroon-tinged reds. Start with a lighter lip liner to set the stage for your red lipstick and opt for a shade that balances between glamorous and understated. After cleaning up the edges of the lip look with a neutral concealer on a thin brush, you’ll be kissing goodbye to summer and hello to fall – and probably a new admirer. 

Boyfriend blush

Instead of the traditional blush placement on the apple of the cheeks, influencers are taking a new approach to rosy cheeks. Boyfriend blush reimagines the application process, encouraging makeup-lovers to place their rouge on the base of their cheeks and down the jawline instead of high up on the cheekbones. The name likely comes from the natural blushing that comes from a new romantic interest or the youthful rosy cheeks seen on celebs like Prince Harry (when he was young, of course). Tutorials emphasize a triangular application with a downward blend to achieve a fuller and rosier look. A liquid or cream blush is ideal for this dewy trend. Give this look a try – you might just charm someone who makes you blush too!

Latte makeup

Embrace the fall season with a latte-inspired makeup look, popularized by celebrities such as Nessa Barrett, Hailey Bieber, Madison Beer, and Kendall Jenner. Think warm, toasty, and inviting. Start with bronzing drops and a bronzer a shade darker than your natural skin tone to create a sun-kissed glow. Use an underpainting technique to achieve a deeper, warmer complexion. For your eyes, opt for a nude eyeshadow palette to craft a smoky effect, finishing with a mauve lip liner and gloss. Ensure your skin and brows stay natural to let your eyes and lips shine. Pair this look with a cozy sweater and your favorite latte, and you’ll be perfectly autumn-ready.